Enterprise Seo

In the world of corporate enterprises web presence has long been considered a necessity, not however SEO. How search engine and user friendly your company website is really depends on what the external speck to the design agency details. More often this is concerned with security of the site, corporate branding and some key functionality and not with aspects of driving traffic to the website.

This is fine if you don’t really want anyone to use or find your site or if you assume that your offline brand recognition will transfer online, but why spend all that money on a site in the first place?

When times are tough and marketeers need to justify their budgets more than ever it can become quite hard to measure your marketing ROI. Not so much online, where exposure, new visitors and subscribers can be tracked extensively. You can even embed cookies into browsers of your visitors now that allow your ad to show up in other websites that the user visits, such as the Times, ITV and your favourite blog through behavioural targeting. Google recently launched their own re-marketing product that will allow you to runs this type of campaign straight out of your adwords account. Stephan Spencer, president and founder of Netconcepts stresses the corporate short-sightedness in his interview with Jeff Widman on TechCrunchIT

None of this however matters if the site isn’t well ranked in Google and fails to attract new traffic in the first place. Why then do corporates still consider SEO as not important enough to place appropriate budgets behind it?

SEO in corporate land sits usually within the marketing department and is practised by a junior member of the team, because its cheap. More often Then not the result is laughable if not negative in terms of traffic. SEO requires expertise, persistence and constant attention if you want to make your website attractive to search engine crawlers. Deploying fresh content on a regular basis is key if you want Google to list your site on the first page for a particular keyword, but it starts even earlier than that.

How your site is built, what URL structure to use, which meta tags and extensive keyword research all play a crucial part in setting your site up for search engine crawlers. So if you haven’t done your homework beforehand you might as well start from scratch, or get someone in full time that knows what he’s talking about.

It is still astonishing how much money companies are willing to spend on on- and offline ads to promote their products and how little on organic/free traffic from search engines. So if you are reading this and have decision making power within your organization make sure to take SEO seriously and take it in-house right between you IT and marketing departments, that’s were it sits best.

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Creator and lead developer of Gmail comments on Google Wave

Creator and lead developer of Gmail and Founder of FriendFeed,Paul Buchheit responds to the recent article “Gmail Creator Thinks Email Will Last Forever. And Hasn’t Tried Google Wave.” on TechCrunch.

After being quoted “Email is not going to disappear. Possibly ever. Until the robots kill us all.” and admitting that the Google Wave invite is sitting in his inbox Paul Buchheit’s stance was deemed a significant blow to the hype of Google Wave on TechCrunch . However, Paul has issued a far more levelheaded response on his blog yesterday, which sees Wave integrating with Gmail and puts things into perspective.

Here are his thoughts on Wave:

First off, Wave is clever and full of interesting ideas.

Second, comparisons to Facebook and Twitter are nonsensical. If Twitter were CNN Headline News, Google Wave would be Microsoft Office. Wave is less of a social network and more of a productivity tool. It’s Google Docs meets Gmail, or as Google puts it, “A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.”

Third, although Wave is very promising, it’s clear that it still needs some refinement. This is why Google calls it a “preview release”. The trouble with innovative new ideas is that not all of them are worth keeping. [...] It’s my impression that Wave was released at an earlier stage of development — they included all of the features, and will likely winnow and refine them as Wave approaches a full launch. The Wave approach can be a little confusing, but it allows for greater public feedback and testing.

Paul is right in that Wave is massively hyped at the moment, that the preview release with its developer invites makes it incredibly exclusive and that once you’ve tried Wave it impresses and confuses people at the same time. You just need to look at the Twitter trend “Google Wave” to see the landscape out there. Half of the tweets are desperate to finally get an invite and the other half is asking what the fuss was about now they have one and want to know what to do with it.

It’s very early days to speak of the replacement of Email, but it’s good that Google lets developers share & shape a bit of the Wave and where it could get to. Jens and Lars Rasmussen actively encourage our participation and ask: “So, this leaves one big question we need your help answering: What else can we do with this? “ in their Google Wave announcement on the official Google Blog.

On the question whether Wave would kill Email, Paul’s answer is frank, but with a compromising future:

So now that I’ve tried Wave, do I expect it to kill email? No. The reason that nothing is going to kill email anytime soon is quite simple: email is universal (or as close to it as anything on the Internet). Email has all kinds of problems and I often hate it, but the fact is that it mostly works, and there’s a huge amount of experience and infrastructure supporting it. The best we can do is to use email less, and tools like Wave and Docs are a big help here.

Paul suggests the future could bring static HTML and Wave versions of messages together, which could open up in the appropriate format and link to one another depending on the mail reader. Combining chronological email threats with real time Waves is an interesting thought, and given his track record, Paul is probably not far off the mark.

Read Paul Buchheit’s full statement and review of his Google Wave test and how he responds to the remarks of him not having even tried Wave in TechCrunch in his post:
So I finally tried Wave…

Further articles mentioned in this post:

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Google Wave – Invites Galore as Google Feels Ready for More Traffic

Google Wave is the latest largely hyped product launch that came out of the Google garage. Developed by Jens and Lars Rasmussen, the brains behind Google Maps, who went to Austria for project Walkabout and came back with Google Wave. We get a picture of the origins of the terminology now, but here is the official story.

What is Google Wave then?

http://www.igybe.co.uk/seogybe/

Google Wave Logo

Well for now it’s a collaboration tool that incorporates most forms of online communication to date (e.g., email, chat, instant msg) with offline ways of getting a message across (e.g., presentations, conferences and simple conversations). Google Wave is live, real time, and has a beautiful playback feature just in case you missed out on parts.

It is intended to be completely open source, and developers are encouraged to start building APIs and gadgets around wave to make it their own. Good move by Google for not trying to strong-arm their technology on the net, but instead allowing Wave to evolve.

What can Google Wave do?
Google states, “A wave is equal parts conversation and document. People can communicate and work together with richly formatted text, photos, videos, maps, and more.”

We say Wave simply allows you to:

  • Chat, instant msg and email in real time
  • Share, publish and collaboratively work on documents
  • Store conversations, thoughts, work and track changes and developments
  • Instantly share files, create photo albums and post video clips
  • Propose event invitations, add Google Map locations and poll whether your guests prefer burgers or tuna sandwiches
  • and Wave will do much much more, if not now than soon
Google Wave Screenshot with Yes/No/Maybe and Google Maps APIs

Google Wave Screenshot with Yes/No/Maybe and Google Maps APIs

Here are tips of how to work Wave from the Project Mangers at Google Wave (not the 80min video this time)

Google Wave Invitations?

Wave is currently still in its baby development shoes, but Google has given out a few 100,000 developer invites and have opened the floodgates for a select community of Wave enthusiasts last week as they realized that a social communication tool is no fun without being social (e.g., having people to talk to). For further updates check Gartners hype cycle explanation on GadgetGybe.com

Every new invitee receives eight invitations to spread the word to his/her collaborators and friends. This lets us assume that Google feels comfortable that their servers are capable of handling the traffic, bandwidth and storage requirements of the ‘New Wavers’ arriving daily. However, while testing we’ve seen browsers crash trying to playback large waves. Baby steps are still recommended…

Testing Wave will now become much more effective, and we can try to get a glimpse of what this type of communication could transform into. Let’s all shape the future of Wave. Enjoy and spread the love!

If you need a Google Wave invitation either leave a comment, email me or get in touch via Twitter

Additional Links:
Google Wave presentation at Google IO (if you fancy the 120 minute presentation at Google IO)
Google Wave Hompage
Official Google Blog

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TED Talks – Fight Local Warming

Warning to all blogger using laptops out there. Blogging could aid the issue of an aging population, but be sure it’s not you that has to man up. A satirical view on a serious issue, presented in a special way by Yossi Vardi. Must watch and I dare you not to smile at least once.

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How to add Google Analytics to your WordPress blog

Looking to receive stats about who visits your WordPress blog? Google Analytics is the answer. Here are 3 simple steps to setup Analytics tracking for your WordPress blog.

1. STEP How to setup an Analytics account for your WordPress blog
1. Setup an account with Google Analytics at http://www.google.com/analytics/with your Gmail or Google account login details (No Google account, click here to set one up for free).
2.  Go to ‘Overview’ and select ‘Add new profile’. If you are a first time Analytics user the setup process will get you there automatically, just follow the wizard.
3. Enter the URL of your website or blog (e.g www.igybe.co.uk/seogybe)
4. Choose your country and time zone
5. Click ‘Finish’
7.  Copy your new Analytics Account ID (something like this UA-12345678-3)

2. STEP How to download Google Analytics Plugin for WordPress
1. Choose a Google Analytics plugin for WordPress. I recommend Yoast’s Analytics plugin as it not only tracks all your pages, but also all outgoing links.
2.  Download the plugin to your desktop
3. Unzip the plugin
3. Use your FTP client to upload the plugin folder to /wp-content/plugins folder.
4. In your WordPress Admin dashboard (yourblogurl/wp-admin) select Plugins from the left hand menu and activate the new Analytics plugin
5. Select settings for the Analytics plugin and enter your Analytics Account ID (looks something like this UA-12345678-1 and can be found in your analytics account)
6. Choose where you want the analytics code (header/footer) and whether you want your outbound links to get tracked as well to see where you are sending traffic.
Job done, you have now added Google Analytics to your WordPress blog and are tracking all pages and links within your blog.

3. STEP: Check if the Analytics code is working for your blogger blog
1. Log into Google Analytics with your username and password
2. In the ‘Overview’ check the symbol next to your blog profile url. ‘Check Mark’ (receiving data) means tracking is successfully installed and the ‘Triangle’ means something didn’t get picked up.
3. If you see the triangle please just repeat the 2. STEP and refresh Analytics until you see the check mark. Don’t worry it happens a lot.
Job done! Enjoy full visibility of your blogger blog.

Analytics sometimes takes time to update so don’t worry if you aren’t able to see visits and data right away. Analytics give you volume of clicks, unique visitors as well as data about location were the clicks came from, how the visitor got to your site (e.g. search engine or direct click) and even which browser and operating your visitors are using.

You can also try to find out what people are doing on your site once they got there by tracking links, event and goals. If for example you have something to submit or sell on your blog you can further setup goals with Analytics to track conversions. Find out more about goals in Analytics Help.

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How to add Google Analytics code to your Blogger Blog

So you’ve managed to get our blog up and running be it through WordPress or Blogger.com and we are eager to get traffic to it (10 things to increase traffic to your blog) and rank well with Google (Blogger tips to get started). Fair play.

How do we find out who, if anyone, is finding your blog? One answer Google Analytics! Here are 3 simple steps to setup full Analytics tracking for your Blogger blog.

1. STEP How to setup an Analytics account for your Blogger blog
1. Setup an account with Google Analytics at http://www.google.com/analytics/ with your Gmail username and password or the login details for your google account (if you don’t have a Google account click here to set one up for free).
2.  Go to ‘Overview’ and select ‘Add new profile’. If you are a first time Analytics user the setup process will get you there automatically, just follow the wizard.
3. Enter the URL of your website or blog (e.g http://mygybe.blogspot.com)
4. Choose your country and time zone
5. Click ‘Finish’
6. Google Analytics now provides you with a tracking code, 1 urchin.js and 1 ga.js to add to your webiste or blog. Use the new ga.js code as it’s the newer format and Google will in time remove urchin.js codes (read more about urchin.js or ga codes? at Google’s analytics blog).
7. Select and copy the code - Ctrl-C (Win), Cmd-C(MacOS)
Note: Make sure that you copy the entire code and don’t use both urchin.js and ga.js code.
Easy, first step done

2. STEP How to add the analytics account to your blogger blog
1. Login to your blog at www.blogger.com with your username and password
2. Load the Dashboard, select the blog you want to track and click layout
3. Select Edit HTML (don’t worry we won’t do any coding)
4. Backup a copy of your template by clicking Download Full Template (better safe than sorry)
5. Go to the end of the html code and find something like this
Google Analytics code
6. Place the cursor right before the body tag
7. Paste you Google Analytics code, Ctrl-V (Win), Cmd-V(MacOS)
Not that hard either, second step complete.

3. STEP: Check if the Analytics code is working for your blogger blog
1. Log into Google Analytics with your username and password
2. In the ‘Overview’ check the symbol next to your blog profile url. ‘Check Mark’ (receiving data) means tracking is successfully installed and the ‘Triangle’ means something didn’t get picked up.
3. If you see the triangle please just repeat the 2. STEP and refresh Analytics until you see the check mark. Don’t worry it happens a lot.
Job done! Enjoy full visibility of your blogger blog.

Analytics takes abit of time to updatet so you won’t be able to see and visits and data right away. Analytics give you clicks, unique visitors as well as data about location were the clicks came from, how the visitor got to your site (e.g. search engine or direct click) and even which browser and operating your visitors are using.

If you have something to submit or sell on your blog you can further setup goals with Analytics to track conversions. Find out more about goals in Analytics Help.

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10 things to increase traffic to your blog:

I know it’s tough, you spend so much time putting all your hard work into finally publishing something online and then…. no one is there to read it, not to mention subscribe to it. Well every beginning is tough, but don’t drop your head. There are a few simple ways to increase traffic, but beware nothing beats the no. 1 rule in search engine marketing: ‘up to date unique content’!

Here are the other 10:

1. Set up an Rss feed to your MyYahoo account so Yahoo crawlers will register updates quickly. Here is how: Yahoo Publishers guide

2. Set up a Google analytics tracking code in your blog, or at least your linking website. Again this makes sure that update or the blog will get noticed by the search engine crawlers.

3. Contribute to the online community, by being actively enveloped commenting and posting on other forum or blogs within your field. It doesn’t hurt to leave witty marks, as it reflects better our your style if you know what I mean.

4. Make sure you ping your posts as it won’t be found otherwise. Word-press and some blogs will ping your posts automatically. Otherwise use www.pingomatic.

5. Register your blog with other search engines and meta crawlers. bingGoogleYahoo

6. Submit your blog to blog directories such as Google’s Blogsearch and blogarama.com

7. Create a link to your blog on every page of your website.

8. Have links to your blog on your facebook, myspace and twitter accounts. In fact put a link on all online profile you own and get your friends and family to promote it on theirs as well.

9. Include a link in you email signature, on as many email accounts as you have.

10. Make use of trackback links from other blogs and add lots of relevant feed from news-sites or blogs.

But after all nothing will get both your rankings in the search engines and with it traffic than bloggin regularly fresh and original content. Remember you’ve got a hell of a lot of competition in the world and you’ve got to find something interesting and useful for others to read.

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Bing, and what you think of it

bung the new search engine from microsoft

bung the new search engine from microsoft

Fair play Microsoft is out there now promoting their ‘new’ search engine bing. From a first look, not too bad and some neat new features like site overview and links summary. The name change does seem like a step in the right direction to dilute the fact that’s its run by a big old corporate Goliath behind the scenes. I’m just not too sure how much raindrops on leaves will keep me as entertained as Google’s ever-changing themed logo.
Their advertising model with Sponsored sites work pretty much the same way as Google’s sponsored links (Adwords) and the highly praised ‘related searches’ box seem to have a bit too much spin on in terms of enhancing user experience. YouTube videos start previewing on mouse over and it does look a lot cleaner overall.
Most importantly however how is Microsoft is planning to get the traffic in a Google dominated market? Well for one they have invested more than $60 million in a massive PR & marketing campaign that within the first few weeks of bing’s launch have seen a top level shift in search volume from Google to bing. We are talking low single digit figures here, but so far so good.
What it boils down to then is how the user experience differs from Google and how Microsoft is going to compare on its other search engine based products and it’sAdcentre. There is to date only little data about bings crawler technology and its left for us to find out whether it produces higher relevant search results for each query.

In the end bing finally here and we can be sure that Microsoft will through enough money at it to last for a good while. The question remains whether bing will actually be able to compete with Google, but Microsoft has got very little (traffic) to loose and enough cash to try it. Competition is healthy at the end of the day and as long as it’s handled fairly should leave users/consumers with better value.
for more reviews view:
TechRadar.com
Cnet.com

PC Mag

Link: bing.com

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Blogger tips to get started

This is my first attempt to set a step in the new media world of blogging. Not sure what its going to bring, but we’ll see were we end up.

here are first of all a couple of great sites that helped me build this new site and optimise it to a degree. Thanks to all the webmasters that know how daunting every new beginning can be.

http://www.searchenginewatch.com
newsletter, forum and help pages in regards to SEO

http://www.w3.org/MarkUp/Guide/Overview.html
html help and tips for rookies

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